The Making Of tone of voice is bold, simple and confident. With the name at the heart of the copy, the brand is able to speak to its own credentials as well as the ambition of its customers. It does this with wit, brevity and humour, never using ten words, when one will do.
This boldness in tone is matched with an equally bold look and feel - the elements of the logo running through the DNA of the visual language.
The Making Of visual language speaks to movement and optimism. In of itself, the arrow and the circle are strong graphic symbols, but combined with brand or product imagery, they form a powerful and distinctive graphic language.
The brand embodies everything the team at The Making Of stands for: Sustainable clothing and accessories ready to change your world.