Natalie Penny Brand Identity

Communicating passion for food, photography and styling

Natalie is a plant-based chef, food photographer and stylist. She needed a brand to help her take her practice to the next level. We built her brand around her deep passion for food, the thread that runs through everything she does.

Image from case study
Image from case study

‘Passionately plant based’ is an endline that Natalie had been using for a while. What we did at HelloMorning was to help it mean more through every touchpoint of the new brand.

Food is the thread that defines Natalie’s passion, whether styling, shooting or cooking.

From the shots of Natalie at work, to the colour palette, to the leaf motif in her logo, every touchpoint is designed to showcase and communicate passion for ingredients, recipes and taste.

Image from case study
Image from case study

“Hello Morning were a dream to work with! They understood the brief exactly and transformed my brand and website into something that represents me & my work perfectly and that I just absolutely love. They went above and beyond, and everything was completed on schedule. I can’t recommend them highly enough.”

Natalie Penny
Brand guidelines
Art direction
Brand identity
Digital design