Darbar Brand Identity

From three day Festival to year round digital platform

Darbar brings quality South Asian classical music and dance to the world. For years its primary focus has been a yearly UK Festival, and required a rebrand that could help Darbar become a year round digital hub and online player. The new brand helps Darbar better communicate its year round activity in events, education, and support of music and performers.

Image from case study
Image from case study

The brand is focussed around a new wordmark, and the Darbar Pentagon. This shape represents the five sides of spirituality and forms the basis of the brand’s graphic language, informing pattern and image framing. This shape allows the brand to be flexible, yet always uniquely Darbar. 

Digital and social are now so central to Darbar's activity, and this simple graphic language works just as well as an app icon as it does a stage projection.

Central to the Darbar offering is an online subscription platform and app, Darbar Concert Hall. HelloMorning created stings and idents for Darbar’s ever growing library of concerts and films.

The yearly festival, still an important part of what Darbar does, now feels part of a bigger ecosystem of content, all tied together by the new brand and the Darbar Pentagon.

Image from case study
Image from case study

Hello Morning have a special quality to bring alive any brief - from a simple flier to a complete brand identity. The new branding received glowing approval from fans and partners alike. The work is sharp, edgy, and on point to the brief. Hello Morning were consummate professionals and deliver to deadline for all our events and promotions. Highly recommended.

Sandeep Virdee OBE, Darbar Artistic Director
Brand guidelines
Brand identity
Digital design
Graphic Design
Motion design
Print design
Art direction