The brand is focussed around a new wordmark, and the Darbar Pentagon. This shape represents the five sides of spirituality and forms the basis of the brand’s graphic language, informing pattern and image framing. This shape allows the brand to be flexible, yet always uniquely Darbar.
Digital and social are now so central to Darbar's activity, and this simple graphic language works just as well as an app icon as it does a stage projection.
Central to the Darbar offering is an online subscription platform and app, Darbar Concert Hall. HelloMorning created stings and idents for Darbar’s ever growing library of concerts and films.
The yearly festival, still an important part of what Darbar does, now feels part of a bigger ecosystem of content, all tied together by the new brand and the Darbar Pentagon.