Bump'n create sex toys by and for disabled people. Previously called Handi, a legal notice from a company in Norway around the name meant they had to change it. We wanted to give them something that could treat the new name as an opportunity to add to the existing brand, and deliver something bold and playful, while retaining the DNA of the original work.
The logo idea is simple. it replaces the apostrophe with a big bold exclamation mark, giving the brand a fun and playful new asset that sits right at the heart of the logo.